In an industry dominated by top-dog coffee chains such as Starbucks and Dunkin Donuts, lies a number of local grown coffee shops that seem to be popping up on every street corner. So why should you change up your daily-routine and jump on the local-shop rush? Here are the top 3 reasons to support your homegrown shop:
With a Starbucks on seemingly every corner, it may be most-convenient to hop in line and support the bean-giant as most seem to do. While we all agree that a shop like Starbucks provides a nice, relaxed environment, it can sometimes feel cookie-cutter, or even too familiar.
The individuality and attention-to-detail that your local shop brings may be just the remedy you need. Here, you may find the charm of your city filtering its way into the aura of your local shop. At major chains, you may feel the same every visit, but here you receive a one-of-a-kind experience while supporting your resident entrepreneurs.
There is a shared commonality between not only the shop and the consumers, but also between those who work and operate the business on a daily basis. They are your neighbors and friends who want to promote the enrichment of the local community, versus simply trying to make a quick buck.
You may be surprised at the impact your dollar has at your local shop versus the big chain competitor. At a small business, your dollars are going directly towards the benefit of a business that has the community in mind. When small businesses thrive, they tend to create mutually beneficial relationships with other businesses that help spur the economy as a whole. Think of this as a domino effect, and it all starts with you.
While major competitor chains are geared towards pushing as many individuals in and out as they can, this can lend to a lack of consistency in quality and the attention to detail that a cup of coffee can receive. A one-size-fits-all method is applied in this situation to get the product to the consumer as quickly as possible.
Although it may take more time at your local coffee shop, you can expect to receive the amount of detail and caution taken necessary to make your drink as great as it can possibly be. Here, there is no rush to get people out as soon as possible, but rather to have them stay and enjoy their fresh brew. Your local small business owner is focused on giving you the best possible experience.